HARTPURY UNIVERSITY AGRI-TECH CENTRE
Tech in Action: Capturing the Future of Farming with Hartpury University
In collaboration with Hartpury University and the River Severn Partnership Advanced Wireless Innovation Region (RSPAWIR), we were commissioned to produce a comprehensive video campaign showcasing the transformative potential of advanced wireless connectivity in farming.
This series of films formed a key part of the communications strategy for Farm Forward—a series of live demonstration events highlighting how 5G and wireless technology are reshaping agricultural practices. Our role was to create a set of compelling visual stories that could inspire, inform, and engage stakeholders across education, industry, and policy.
The Project
Over the course of the campaign, we produced four main event films, each 1.5–2 minutes in length, capturing key themes of the Farm Forward Demo Days held at Hartpury’s Digital Innovation Farm. These videos included expert interviews, live demonstrations, and audience interaction—bringing to life the event’s core message: tech is transforming farming.
Key video themes included:
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Remote Expert Demonstrations
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Environmental sensors monitoring temperature, humidity, and gas levels.
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A behind-the-scenes look at Hartpury’s robotic milking system.
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Coverage of Farm Walk and Talk sessions with farmers and tech innovators.
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Insights into how 5G connectivity underpins real-time monitoring and automation on the farm.
Each film explored questions at the heart of innovation in agriculture:
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How can robotics and sensors make farming more efficient and sustainable?
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What difference does reliable connectivity really make in a rural setting?
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What role will wireless technology play in shaping the next five years of British farming?
To complement the main features, we also delivered four short-form social media highlight reels to distil the energy and impact of each event. These clips were optimised for platforms like LinkedIn, encouraging attendance at future Demo Days and expanding reach beyond the farm gate.
The Legacy Film
The final output in the series was a Legacy Film, summarising ten months of innovation, collaboration, and outreach. This two-minute piece drew together footage from across the project’s timeline—showcasing events on Hartpury’s campus, appearances at 12 major agri-shows (including LAMMA and Moreton-in-Marsh), and the culminating project close-out event at Harper Adams University.
The Result
From concept to delivery, our team worked closely with Hartpury and RSP partners to ensure that each film captured the technical impact, human insight, and future-facing ambition of the project. We delivered:
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4 x main event films
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4 x social media edits
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1 x project legacy film
These assets have been deployed across Hartpury’s institutional and marketing channels, the River Severn Partnership website, and by stakeholders across the wider sector.
This campaign doesn’t just document a project—it tells a story of collaboration, innovation, and the digital future of farming. And we’re proud to have played a part in bringing that story to life.