WYNNSTAY
Wynnstay – Feed Efficiency in Focus
Our recent work with Wynnstay brought to life the science and strategy behind livestock nutrition through two engaging five-minute films, crafted in a familiar Countryfile-style format. These films were designed to showcase Wynnstay’s expert approach to improving feed efficiency across different livestock sectors, from youngstock to dairy cows.
Filming took place at Nigel Harper’s Alumbrook Farm—a working dairy unit that provided the perfect setting to demonstrate practical applications of Wynnstay’s feeding strategies. The content included interviews, on-farm demonstrations, and expert insights to ensure the final films were both informative and visually compelling.
The Project
At the heart of this production was a focus on how Wynnstay supports farmers to optimise nutrient use, enhance animal growth, and improve overall production efficiency. The films explored key areas including the Climate Feed Range, featuring Rumitech, which supports improved milk yields and reduced methane emissions; calf nutrition, highlighting Wynnstay’s Start 'n' Wean products designed to accelerate rumen development and feed efficiency from the earliest stages; dairy feed strategies, focusing on pre-calving and early lactation periods where products such as Amino Balance 16 and HQS Optimiser play a role in supporting cow performance and energy balance; and forage management, showcasing the Forage4Profit campaign which helps farmers maximise the productivity and nutritional value of home-grown forage.
Through careful planning and authentic storytelling, we produced two feature films and a dynamic showreel that captured the essence of Wynnstay’s approach—combining innovative nutrition with practical, real-world farming solutions.
The Result
From scripting to final edits, every aspect of the production was tailored to reflect Wynnstay’s commitment to sustainable, efficient agriculture. Our team’s expertise in rural filming, storytelling, and post-production ensured the final pieces delivered both educational value and professional polish.
The films now serve as a key communication tool for Wynnstay—supporting customer engagement, staff training, and promotional outreach—while offering a clear, visually engaging narrative of how feed efficiency translates into real-world performance on farm.